Top Wine Event
WIN Expo Trade Show 2026
Event Summary
The North Coast Wine Industry Expo (WIN Expo) is a leading trade show and conference dedicated to the wine industry across Napa, Sonoma, Mendocino, and Lake counties. Established in 2012 by the Wine Industry Network, the event attracts more than 3,000 wine professionals each year and features nearly 300 exhibitors showcasing the latest products, technologies, and services for the wine sector.
Recognized as one of the largest wine industry gatherings in North America, WIN Expo also offers a comprehensive educational conference designed to provide strategies and insights for success in a rapidly evolving wine market. The program includes 12 in-depth workshops across four key tracks: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard & Growers.
The event takes place at the Sonoma County Fairgrounds in Santa Rosa, California, from 9:00 AM to 4:00 PM on Thursday, December 3, 2026.



Event Information
- Date(s): Thu, Dec 03, 2026
- Hours: 9:00 AM to 4:00 PM
- Venue: Sonoma County Fairgrounds (indoor)
- Address: 1350 Bennett Valley Road Santa Rosa, 95404 United States
- Expected Attendance: Over 3K attendees.
- Participating Wineries: 300+
- Live Music: No
- Entry Policy: Minors must be accompanied by an adult
- Established: Annual event since 2013
Travel Information
- Parking Info: Free parking and shuttle to main entrance
- Nearest Airport: San Francisco International Airport (SFO)
- Directions: Get directions
- Hotels: Explore hotels & accommodations
Additional Information
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Expected Forecast in Santa Rosa
59 F (15º C)
This prediction is calculated using the historical average of past data to estimate future values.
Nearby Hotels and Flights
Best Hotels Near WIN Expo Trade Show 2026 in Santa Rosa
Find convenient hotels near Sonoma County Fairgrounds and compare available accommodations for WIN Expo Trade Show 2026 in Santa Rosa. Early booking can help you lock in better prices before nearby rooms become limited.
Compare listings from Expedia, Hotels.com, Booking.com, and Vrbo to find the best hotel rates near the event.
Official Event Information
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Legal Drinking Age
The legal drinking age varies significantly. In the USA, the legal drinking age is 21 years old. In Europe, it generally ranges from 16 to 18 years old. In Asia, the legal drinking age also varies by country. More info...
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